Friday, March 2, 2007

Where the Name "Spatulatta" Came From

I am an adult teacher of English who came across your website while
teaching a class on how to summarize newspaper articles. I, and a number of my
students, are curious about how you came up with the name "Spatulatta." We know
what a spatula is, but what gives the word its unique ending? Thank you!

Robb Davis
Escuela Internacional Sampedrana
San Pedro Sula, Honduras
5th Grade Language Arts

Dear Robb,

Great question! We were trying to come up with names for the site and testing them with kids in focus groups. The kids really liked names like "Cooking for Kids" and "Kids in the Kitchen." But in the time it took to do the focus groups those names were snapped up. So we ran more groups but nothing seemed to have that "Aha!" moment.

Liv, Belle, their mom Heidi, their dad Vince, my husband Roger and I would have these conversations where we would just sling ideas back and forth. We probably tried a thousand names!

I must have been drinking too many lattés or something when the name Spatulatta popped into my head. The image it evoked was a smaller, slightly feminine spatula. Since the hosts of the website were girls it seemed to fit. It also had a slightly exotic feel, sort of Spanish maybe Italian sound.

It sort of rolls off one's tongue - Spatulatta. We liked it and it stuck!

Thanks for your question,

Gaylon

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